C.A.L.M - Car Park
This was shot for Ogilvy in London to bring attention to the high rate of suicide especially with younger people.
Carphone Warehouse - Ashamed
CHI approached me to start a TV commercial campaign for the Carphone Warehouse, who hadn't advertised on TV before. The scripts from CHI were brilliant, giving me license to pull on the heart strings and be really cruel to the little mobile phone.
Jamie Oliver Sainsbury
Over the course of a year I made many ads for Sainsbury's with Jamie Oliver. This was the first and for me the stand-out one due to the integration of the music .
Ryvita minis - Fern Britton
Working with agency MWO we created this ad with TV personality Fern Britton. As she's quite a large woman in reality, we made this ad with a model body double. It has an incredible amount of special effects going on, but the aim was to make it look as real as possible . Hani at Smoke and Mirrors did the genius post production on this.
Kellogg's Crunchy Nut Cornflakes
A funny nice little ad and I took the inspiration for this character from myself :)
Carphone Warehouse - All I want for Christmas
Another one with CHI, and this got many complaints from viewers as they were concerned it belittled the Dog charities. It was eventually banned from TV, but after it had run it's course. I still really like it.
Here's a selection of some of the TV commercials which I have directed over the past 10 years. I have chosen these ones to show as I feel they represent the different sides to my work. I hope you like them.
More galleries from Marc Charach