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Soul.This is what makes the difference in my photography.In a world in which everyday it seems easier to take a good picture thanks to new technology, it's so important to realize that companies can not rely only on a decent or even a simply good one to step out of the crowd. In matter of architecture, interior, exterior and food&drinks photography, the choice can be simple: Let's go for the bold photography with me.
Composition, light... soul.
I don’t think I ever take a picture by pure instinct.Sometimes, the images are composed in my head almost instantly when I look trough the lens, sometimes, imagination comes first and I may draw in my scrapbook in a first step.
Anyhow my camera is my canvas and the light is my brush.
Then, I do guide my eyes in the viewfinder until I really get what I’ve foreseen, before I’d push the trigger.
When you’ll watch my pictures I want you to get there, where I have been and feel the same sensations like if you’d see it for real.
Perhaps almost feeling vertigo on a high skyscraper, feel the smoothness of the sheets of that bedroom, feel the urge to get into the relaxing bathtub or spa, almost smell the appealing dish, the need to hear what those people are saying, or, when I go further than reality I hope you’ll feel the artistic exhilaration and secret emotions that I felt.
Imagination has been the leading path through my life. The consistent thread of investigation in different visual areas. It has been the essence of the first part of my career in advertising as an art director and is now the nexus link behind my creative photography. When it comes to commercial photography my advertising background helps me to get closer to the marketing needs, understanding the brief beforehand.
I did start to paint at 12 and took my first pictures even earlier, I studied creative communication, involving graphic arts, including basic photography. While I was 20 years working as art director, I was continuously investigating in painting, mixing techniques, most of the time including photography. I did also took advantage on advertising shootings to use the time shared with great photographers of all specialities to “spy” and learn from them all I still needed to know in photography’s technique and lightning.
Lately I’m pushing forward my own limits and I keep on investigating, keep an eye on my personal works.
So many images in my head are still to be shown!